United Medical HealthWestUnited Medical HealthWest

IRF Market Opportunity Analysis

A strategically positioned IRF serving the Greater New Orleans market with hospital-level clinical excellence, specialized rehabilitation programs, and family-centered care that produces measurably superior outcomes and rapid admission response times.

Market: Greater New Orleans (Orleans, Jefferson, St. Bernard)
Target: 40 Discharges/Month | 20 ADC | 26 Beds
Total Market Discharges
4,200Est. IRF-Appropriate (Annual)
Stable Volume
Current IRF Capture
480Target Annual Admissions
~11% Market Share Goal
Liaison Team
2Active Liaisons (26 beds total)
20 Discharges Each/Month
Liaison Leaderboard
Top performers in certification and field activity
View Training
1

Sarah Jenkins

Certified• 20 Referrals
100%

Exam Score

2

Michael Ross

Certified• 20 Referrals
90%

Exam Score

* Data updated automatically from Certification Quiz results.
Admin: Upload CSV to update referral counts.

Executive Insights
Strategic takeaways from the 2024 market data analysis

Geographic Hotspots Identified

Metairie (70002) and New Orleans (70112) represent the highest volume origins with significant IRF-appropriate patients. Jefferson Parish shows strong leakage to SNFs, representing a prime interception opportunity for liaisons covering the West Bank and Metairie territories.

Referral Leakage Opportunity

A substantial portion of CMS-13 compliant patients (Stroke, Hip Fracture, Neurological) are currently being discharged to Skilled Nursing Facilities (SNFs) instead of IRFs. This "leakage" represents the most immediate actionable growth opportunity for your liaisons.

Competitive Landscape

PAM Health Rehabilitation Hospital dominates the New Orleans market with 40 beds but is capacity-constrained (95%+ occupancy, 2-3 day wait times). This creates a strategic opportunity to position as the rapid-admission alternative for hospitals frustrated with PAM's delays.

Quick Actions

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Analyze Competitors

Compare volumes across the 6 key facilities.

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