Liaison Targeting Strategy
Actionable "fishing holes" for your business development team.
Priority Zone 1: The "Home Court"
High YieldGretna (70056) & West Bank
Why: 2,285+ discharges. Immediate proximity.
Strategy: Dominate local referrals. Ensure every discharge planner at West Jefferson Medical Center knows your "Rapid Admit" process.
Priority Zone 2: The "Interceptor"
GrowthMetairie (70001) & New Orleans (70115)
Why: Massive volume (4,900+ combined).
Strategy: Target patients who live closer to Gretna but are hospitalized in East Bank facilities. Pitch "Rehab Close to Home" to families.
Priority Zone 3: The "Underserved"
OpportunityMarrero (70072)
Why: High volume (2,311) with low competition.
Strategy: Establish a satellite liaison presence. Build relationships with West Jefferson Medical Center.