United Medical HealthWestUnited Medical HealthWest

Territory & Targeting Plan

Strategic deployment guide for 2-Liaison coverage model based on 2024 market intelligence.

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Bridget - East Territory (The Hunter)

The High-Volume Specialist (Academic & Trauma Centers)
Territory

Orleans Parish East, Jefferson Parish East, St. Bernard Parish

New Orleans CBD, Uptown, Metairie, Mid-City, Gentilly, New Orleans East, Chalmette

Strategic Focus

High-Acuity Neuro/Ortho, Trauma, Academic Relationships

This territory contains the highest-volume hospitals in the Greater New Orleans market. Ochsner Medical Center alone generates 520 annual IRF-appropriate discharges (24.3% of market). Combined with Touro (425), UMC (380), Tulane (245), and East Jeff (280), this territory controls 1,850 annual discharges (70.9% of total market). Success requires deep physician relationships with neurologists, neurosurgeons, orthopedic surgeons, and trauma surgeons who control the highest-acuity, most IRF-appropriate cases.

Key Hospitals
  • Ochsner Medical Center (Jefferson)
  • Touro Infirmary (New Orleans)
  • Tulane Medical Center (New Orleans)
  • University Medical Center New Orleans (New Orleans)
  • East Jefferson General Hospital (Metairie)

Targeted Action Plan

Critical PriorityTertiary Academic Center

Ochsner Medical Center

Establish preferred provider status with stroke team and neurosurgery service.

The Pitch Script
"Dr. Chen, I know you have multiple IRF options for your stroke patients, but our data shows a 12% lower readmission rate for complex stroke cases. We can guarantee a bed within 2 hours with our 26-bed dedicated unit and provide daily updates to your team. Can we trial one patient this week?"
High PriorityCommunity Teaching Hospital

Touro Infirmary

Target orthopedic surgeons for hip fracture and joint replacement cases.

The Pitch Script
"Dr. Williams, for your total joints with comorbidities, let's set up a preferred transfer protocol. We can have the rehab bed reserved before discharge, guaranteeing zero acute-care hold days and keeping your patients close to family in New Orleans."
High PriorityLevel I Trauma Center & Safety Net Hospital

University Medical Center New Orleans

Establish trauma referral pathway for TBI, SCI, and major multiple trauma.

The Pitch Script
"Dr. Anderson, I know your trauma patients often go to PAM or out of the area. We have a specialized TBI/SCI program with 10 dedicated beds that can handle your most complex cases and keep them in New Orleans. Here's our outcomes data for severe trauma—we'd love to be your preferred IRF partner."
Medium PriorityAcademic Medical Center

Tulane Medical Center

Develop relationships with neurology and PM&R faculty.

The Pitch Script
"Dr. Rodriguez, as a PM&R physician, you understand the value of early intensive rehabilitation. Our 26-bed unit allows us to provide more personalized attention than larger facilities, and we can accept patients within 2 hours of referral."
Medium PriorityCommunity Hospital

East Jefferson General Hospital

Target orthopedic and stroke cases with emphasis on family-centered care.

The Pitch Script
"Dr. Wilson, for your hip fracture patients, we can provide the same level of care as the larger facilities but with more personalized attention, faster admission times, and a smaller unit (10 beds) that feels less institutional. Let's trial one patient this week."